QUEST FOR FLAWLESS

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CHALLENGE

The CIO is responsible for new business models and the transformation of his or her company. But they can’t do it alone. Similar to the guitar or piano student who needs an experienced piano teacher to help them visceraly understand tempo and sound, CIO’s need a partner to help them tap into creating new platforms and ways of doing business.

IBM Services wanted a campaign targeted at CIO’s, who are typically unsung heroes of enterprise business and struggle to have a voice.

SOLUTION

The ideal state for enterprise software and hardware is a state of flawlessness. While this is hard to attain, the desire to achieve it is a significant ingredient for the visionary CIO.

Far From Timid created a series of mini biopics of visionary CIO’s with gifted passions outside of work to testify to the importance of their
role in business transformation. Using their talents as a guitar player, basketball player, mom, we brought to the forefront their purpose: To transcend traditional constraints and pursue the optimal state of flawlessness with a partner that understands your business.