Blockboard Social First Brand Programming
CHALLENGE
Blockboard is an innovative CTV programmatic software platform powered by blockchain and AI, designed to tackle ad fraud primarily stemming from bot clicks on made-for-advertising sites, which account for nearly 30% of wasted ad spend. With successful collaborations with renowned brands like Chipotle and Planet Fitness, Blockboard has enlisted my expertise to amplify brand awareness, enhance market presence, and drive lead generation.
BRAND PROGRAMMING
SOLUTION
First, we developed a content strategy centered on audience needs: Improving ad outcomes, reducing programmatic waste from bots, and promoting sustainability. We collaborated with Blockboard’s founder, Matt Wasserlauf, to position Blockboard as a leader in transparent and sustainable programmatic advertising.
Our content spanned various formats—social media, print, outdoor ads, and merchandise—featuring case studies, 101 education, and breaking industry news. We produced both high-quality and casual content to engage diverse audiences while fostering community discussions that resonated with them.
CASE STUDY SERIES: THE BLOCKBOARD EFFECT
A funny series called Shadow Business: For the love of humans. Not bot.
Omnichannel Naming Campaign: Block The ______
Omnichannel brand campaign: Bots Don't Have Wallets
RESULTS
In a 60-day period, we achieved a 300% increase in lead generation, a 126% growth in community engagement, and a 340% increase in reach.
Blockboard not only improved its brand visibility but also established a stronger connection with its audience.
