CANNES LIONS PLAYBACK SERIES

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CHALLENGE

Create a multi-platform and highly distinct thought leadership series covering our clients at Cannes Lions

SOLUTION

Drawing inspiration from the captivating storytelling of "New York, I Love You," our team embarked on crafting a 5-part "Cannes, I Love You? Series" – a graphic novel that delves into the intricacies of marketing as explored at the prestigious Cannes Lions International Festival of Creativity. This innovative series stemmed from an exhaustive examination of more than 50 sessions, pinpointing the five paramount issues confronting marketers. We seamlessly integrated insights from prominent speakers across a spectrum of panels, expertly weaving their perspectives into cohesive narratives. While these voices may not have shared physical space, our graphic representations ingeniously unite them within the pages, amplifying their collective impact and providing a comprehensive exploration of the marketing landscape at Cannes.