BRAND FILM SERIES FOR IBM AUTOMATION: SIX DEGREES OF AUTOMATION

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CHALLENGE

Amplify IBM's thought leadership in their newly launched automation business unit and drive demand gen for ibm.com/automation. In our research, we learned that our target audience had no understanding of automation, where they should begin in the automation journey, and how it could be implemented in their business.

SOLUTION

Borrowing from a well-known and understood social construct, Six Degrees of Separation, which posits that we are all six or fewer social connections from one other, we created a brand film series Six Degrees of Automation to share how automation will directly and indirectly impact our lives. With live interviews hosted by IBM Automation experts, re-enactments of customer interactions, and stunning visual effects, this film series shows how automation connects business processes and demonstrates the positive ripple effects for customers, employees, and society.

Directed by Chris Cannuciari, who also directed the more well-known Netflix film, Banking on Bitcoin.