CONTENT STRATEGY
What kind of content and creative will create both high, short-term performance and long-term brand loyalty? And on what platforms (social, web, video, email)? Developing creative and content that converts begin with a content strategy that unifies marketing activity across the organization and demonstrates a clear understanding of your audience.
We’ll identify your goals (what do you want people to see, feel, and do?), KPI’s, and the governance model to ensure there is a unified content workflow that remains when our work together is done so content can be published at scale.
We’ll plan the right mix of awareness, consideration, and conversion assets for the right platforms, and connect them to create hyperpersonalized and hyperseamless brand experiences.
At Far From Timid, our content strategy approach has helped brands like Marriott, University of Phoenix and IBM with higher quality traffic, brand trust, and higher conversion rates.
RELEVANT CAPABILITIES
Editorial at Scale
NFT Design & Minting
Social Media Strategy & Design
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RELEVANT CASE STUDIES
See how we helped University of Phoenix go from 5 to 30 pieces of content in one month.
The Reflex, an IBM podcast series about how storytelling can improve everyday work situations
Legendary brands didn't start that way. Let's get started with a 30-minute Brand Therapy or WYSIWTS Brand Audit.