About the author:

Founder and Chief Creative Officer
321 Takeoff®
Far From Timid™

As Chief Creative Officer of 321 Takeoff, Alona sets the tone for the creative approach and the award-winning brand strategy work that 321 delivers. She draws from her diverse background and illustrious career as inspiration, converting client strategies into strong corporate identities that serve as the foundation for distinctive and consistent communications.

Her ability to convert strategic thinking into strong creative solutions and her relentless attention to detail has put her in demand by companies such as LexisNexis, Sony, The Pod Hotel, Pringles, Lawyers.com, iCrossing, and Datran Media to name a few.

Over the course of her career, Alona has worked at some of the industry’s premier advertising, design and branding firms such as Citigate Albert Frank, Saatchi & Saatchi, Ogilvy & Mather, Razorfish and Grey, where she worked on significant global brand strategy assignments and major product launches for companies such as BusinessWeek, Levitra®, BotoxCosmetic®, UBS, CoverGirl, ING, MSNBC.com and Pfizer.

During her career, Alona has been recognized by some of the world’s most prestigious design organizations. She has received a Clio award as well as recognition for her work and contributions to the world of branding from Women in Advertising, Society of Illustrators, Museum of Modern Art and American Institute of Graphic Arts, among others.

Additionally, Alona is the founder of Far From Timid — a surface design company that transforms original works of art into powerful surface patterns for use in home and fashion. The collections Alona has designed are sold worldwide.

Alona is also a devoted student of kung fu, an accomplished painter and is fluent in Hebrew and French. She received her BA from American University and continued her education at School of Visual Arts.