It is my pleasure to announce the opening of my new showroom, Far From Timid. It would make Alexander Giraud very proud.

321 Takeoff, our branding company, is still going strong and as one of the leading branding firms in New York, we are poised to help retailers and hoteliers build their brands. And not just with our strategy and execution, but with designs that can help them express their style.

Far From Timid will use fine works of art, whether it be photography or dance or painting and capture small areas of the pieces to create its patterns. This technique allows for moments and nuances to be captured and isolated. The application of “repeating” these areas make the intention tangible and tactile.

Far From Timid was the bridge connecting my 2 obsessions. The aerial view with its unexpected harmony despite the lack of repetition in its form and unexpected rhythms that the view from above creates. And the pattern, complex arabesque or the simple deco geometry, and the echo that can almost be heard by the repetition.

In our Pretty Little Inch collection we used my last series of abstracts that were interpretations of topographies (aerial view). We zoomed into little different areas of the painting and then repeated them using different algorithms

We’ve got 100’s of patterns to share with you and I wanted to take time to thank all of the designers, project managers and developers for getting this out there.

Warmly,

Alona Elkayam

This entry was posted on Tuesday, July 29th, 2008 at 12:00 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.