Archive for January, 2010

Defining The Look of Our Time: 2010-2020

Wednesday, January 6th, 2010

the future of design

Daniel Abadie once commented that Sonia Delauney’s influence on culture was so clear that it was her textile designs that gave the Paris streets their modern look.

Like Delauney, I wanted to design the streets, from chairs to clothes to jewelry but I knew that would take a few lifetimes. However, if I could design the surfaces and work with the master producers of wallpaper, fabrics, furniture, tiles, rugs….etc, than we could, over one lifetime, have an immediate influence over how our culture looked.

I have nothing bad to say about polka dots, stripes and plaid, but there are more forms to be explored. We’ve been living with those shapes for so long. They won’t define this decade. And so Far From Timid was born.

In addition to defining our visual culture with our trademarked patterns made from original works of art, we are formalizing a surface design industry. We are the only company in the United States to sell digital licenses powered by a database much like Getty Images. We are giving manufacturers the opportunity to focus on the production, the process while we focus on the design in hopes of bringing the factories back home.

It is our goal in 2010 to expand our partnerships with the masters and continue to build our archive of superior designs. If you are a private label retailer or manufacturer and are interested in our designs, please email sales@farfromtimid.com.